If your doors are open, you should be advertising – all the time! Effective radio advertising campaigns are targeting a parade, not a standing audience.
Radio reaches both now and future buyers. Someone who doesn’t need your product or service today may need it 3-, 6- or 12 months from now. If you have Top of Mind Awareness (TOMA), future buyers will think of your business first when the time comes for purchase consideration.
3-3-3 Plans provide deep discounts for 3-, 6-month and full-year commitments – up to 50% off regular rates. 3-3-3 Plans are available to all businesses located in the Lakes Media Network marketing area of Pittsylvania, Danville City, Halifax, Charlotte, Mecklenburg, Lunenburg and Brunswick Counties VA and Caswell, Person, Granville, Vance, Franklin and Warren Counties, NC.
Home Depot, McDonalds, GEICO, Lowes and dozens of other major national companies are year-round Radio advertisers for a reason: They know the power of staying at the top of TOMA. 3-3-3 Plans make it affordable for you to adopt demonstrated best advertising practices for your business!
Commit to a 3-3-3 Plan and save up to 50% off regular Lakes Media Network rates:
- Choose one of three choices of commercial length that works best for you: 15 seconds (for name awareness), 30 seconds (for name awareness and brief call to action) or 60 seconds (for name awareness, offer description and call to action)
- Choose one of three choices of different numbers of times per week your commercial will be heard (the “rotation”): light (25x per week), medium (35x per week), or heavy (45x per week)
- Choose one of three choices of weeks per month your commercial will be heard: 2, 3 or 4 weeks per month
Radio works best with a high frequency of message repetition. The trade-off is “depth” of message (60 seconds) versus increased frequency (reducing the message to 30 or 15 seconds). The optimal commercial length is 30 seconds, giving you the benefits of both name awareness and call to action while doubling the frequency that would be achieved with a 60 second commercial.
Click anywhere on the form below to download. Select the Station or Station Combination that works best for you, enter the chosen plan number and your contact information. Email to firstname.lastname@example.org or fax to (954) 827-0277 and we’ll begin driving our audiences to your location and website!