Resources and Capabilities

Successful Radio advertising requires great people and deep resources. Lakes Media Network has made significant investments in training and resources, including:

Nielsen Audio Ratings

Lakes Media Network is among a handful of Radio broadcasters that subscribe to two state-wide compendiums of Nielsen rating reports: the Virginia and North Carolina County Coverage Studies. Lakes Media Network also subscribes to Tapscan, a data analysis program that enables “drilling down” into Nielsen data for demographic, geographic, and scheduling analysis.

Proprietary Market Research Studies

Since 2005, the Lakes Media Network has made significant investments in local market research, including four comprehensive local market studies (2005, 2008 2010 and 2011) of media usage and shopping behavior in Southside VA and Northern NC. Lakes Media Network Proprietary Research provides important insights into consumer and listening behavior that can be translated into successful advertising campaigns.

National Association of Broadcasters (“NAB”) Membership

The NAB is the chief advocate for the radio and television industry, educating members of Congress, the Federal Communications Commission (FCC), and the Administration on how legislation and regulations affect the broadcasting business. NAB membership also provides Lakes Media Network with access to key industry events and training seminars. Lakes Media Network President Tom Birch is a member of the Committee On Local Radio Audience Measurement (COLRAM), the NAB’s liaison with Nielsen, and other audience measurement services.

Radio Advertising Bureau (“RAB”) Membership

The RAB provides important tools that can be used on a day-in, day-out basis by Lakes Media Network Account Managers. Each day, Lakes Media Network sales executives use cloud-based RAB Customer Relationship Management software to track sales calls, orders and presentation activity. The RAB also provides extensive online access to national market and media research reports as well as best-practices advertising and promotional tactics and strategies.

Virginia Association of Broadcasters (“VAB”) Membership

VAB membership enables Lakes Media Network to work with other broadcasters to promote the benefits of Radio to listeners and advertisers and the VAB represents Radio broadcasters in dealing with state and federal regulators. The VAB provides powerful tools to member stations such as training programs, job postings, and regulatory updates.

Paperless Production Order (“PPO”)

PPO is a state-of-the-art cloud-based system that enables Lakes Media Network Account Managers to submit production orders online for assignment of voice and production work to internal Lakes Media Network personnel or to a member of a team of major-market professionals that are made available via the PPO. As a result, the Lakes Media Network offers an extraordinarily high level of commercial production quality, providing local advertisers with “Madison Avenue-sounding” production value.

Google Analytics and Google DFP

Google Analytics provides Lakes Media Network with important metrics on the reach, frequency, and behavior of persons visiting Lakes Media Network websites. Google DFP enables Lakes Media Network to schedule web advertising in a manner that guarantees visitors reach goals within defined time parameters.

Triton, iHeartRadio, and TuneIn Web Metrics

All Lakes Media Network stations simulcast 100% of their music programming online and on all mobile devices through the TuneIn App. TuneIn enables listeners to pause, rewind, and fast forward through programming. Titles, artists, and album artwork are displayed for each song, and listeners can download and share music. Triton provides detailed real-time metrics of the online audience and iHeartRadio and TuneIn provides real-time mobile audience metrics.