“CEO” Snoop Dogg shares new music video and announces new wine, Snoop Cali Rosé

West Coast rap legend Snoop Dogg says he’s got “big” plans to change up the game in the video for his new single, “CEO.” 

Snoop brags about his successful rap career and his entrepreneurial efforts, including his wine brand, Snoop Cali Red, and his gin brand, INDOGGO.

“Proceed to capitalize, I’m back with my guys, slapping the five, making the hits to slap in ya trunk, they know this is gangsta funk,” he raps. 

The visual features Snoop riding around in a old-school car wearing a custom Lakers bomber jacket, interspersed with shots of a wall lined with images of Lakers legends such as James Worthy and the late Kobe Bryant. It also finds Snoop showing off his signature moves while dancing around a bottle of his newest wine, Snoop Cali Rosé.  This marks the first California rosé for Australian wine brand 19 Crimes and their second collaboration with the hip-hop icon.

“We did it big with 19 Crimes Cali Red, so you know we had to do it again — and this time, I was thinking pink,” says Snoop in a statement. “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”

Snoop Cali Rosé is available now in stores nationwide. 

(Video contains uncensored profanity.)

By Rachel George
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