Young Thug has unleashed the music video for his “Bad Boy” collaboration with the late rapper Juice WRLD.
Produced by Pierre B’ourne, the captivating Cole Bennett-directed visual marks the last official music video that Juice WRLD shot before he passed away in December 2019. The video captures the creative chemistry between Juice and Thug and pays homage to the 1995 film Bad Boys, starring Will Smith and Martin Lawrence. It opens with an encouraging voiceover message from the late Chicago rapper who died of a drug overdose in 2019 at 20.
“And make sure you know that we all human beings, we all on the same Earth, so with that being said, you can achieve anything if not more than what you see other people achieving. And that’s facts,” Juice says.
Along with the track and video release comes a special merch collaboration with Juice Wrld’s 999 Fund and Young Thug’s Spider clothing brand. The limited-edition collection is available at JuiceWrld999.com.
The Live Free 999 Fund was established last April by Juice’s mother, Carmela Wallace, with additional support from Grade A and Interscope Records. In honor of her son’s legacy, the fund aims to support young people in their battles with anxiety, addiction and depression, and to do so with love, joy, and emotional honesty.
By Rachel George
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